Brand Partnerships
World-class brands who share our belief in the power of sport to transform communities across Birmingham.
Tonsser & Adidas
Official Talent ID Partner
Tonsser is Europe’s leading football talent platform, sponsored by Adidas. Their partnership with Birmingham United means that the best young talent across Birmingham's inner-city communities has a direct route to being discovered — regardless of background or postcode.
Through our Talent ID programme, we identify the brightest prospects across our sessions and give them the exposure, coaching and pathways they deserve. This partnership sits at the heart of our elite football offer.
Statsport
GPS Performance Partner
Statsport provide elite-level GPS performance tracking technology to Birmingham United FC. They sponsored Tonsser's Talent ID project, and as a result of one of our players logging the quickest sprint speed on the day, he was flown out on an all-expenses paid trip to Munich to have a striker session with Harry Kane.
Lucozade
Jude Bellingham 'Ice Kick' campaign
When Lucozade launched a new drink to celebrate Jude Bellingham in 2024, their agency commissioned Birmingham United to create content that would capture the spirit of the campaign. The videos we produced were featured on Lucozade’s main social media channels — putting Birmingham United in front of a global audience.
This partnership reflects what we represent: authentic Birmingham, real community, world-class ambition.
Vesey / Nike
Kit Partner & Nations Cup Sponsor
Vesey are a kit provider operating on behalf of Nike. They supplied 16 free kits for our Nations Cup tournament, ensuring every community team could represent their nation with pride. Vesey also sponsor a Birmingham United First Team kit — our partnership reflects our shared belief in giving Birmingham the quality it deserves.
The Nations Cup, born in response to the Summer 2024 riots, was made possible in part by Vesey’s commitment to our vision.
Top Baller
1v1 Platform Partnership
Top Baller is one of the world’s largest 1v1 online football platforms. When they brought their event to Birmingham, they partnered with us to recruit young talent from the city. We brought 12 young people — 6 from our grassroots teams and 6 from academies — giving them an incredible opportunity to showcase their skills on a huge stage.
Uber
Corporate Community Partner
Uber’s partnership with Birmingham United Foundation connects one of the world’s most recognised brands with real grassroots community work in Birmingham. This collaboration reflects our growing ability to attract corporate partners who want authentic, meaningful community engagement.
Watch Our Story
See the work we do across Birmingham's communities — and the young people whose lives are being changed through football.
Our Community & Funding Partners
We are proud to work alongside the following organisations whose support makes our work possible across Birmingham.
Partner With Us
We work with brands who want to make a genuine impact in Birmingham. Whether it’s talent ID, community activation, content creation or kit sponsorship — let’s talk.
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